Rashtirya Poshan Maah 2021 (1 - 30 September )
POSHAN Abhiyaan is the Government of India's flagship programme to improve nutritional outcomes for children, adolescents, pregnant women and lactating mothers by leveraging technology, a targeted approach and convergence. POSHAN Abhiyaan is not a programme but a Jan Andolan, and Bhagidaari, meaning "People's Movement". This programme incorporates inclusive participation of public representatives of local bodies, government departments of the state, social organizations and the public and private sector at large.
National Nutrition Mission named as the Hon’ble Prime Minister’s overarching scheme for Holistic Nutrition –POSHAN Abhiyaan was launched as a multi-ministerial convergence mission, with the overarching vision to make India malnutrition free by 2022. In order to ensure community mobilization and bolster people’s participation, every year, the month of September is celebrated as POSHAN Maah across the country. Poshan Abhiyaan overall intends to increase nutritional awareness and responsiveness among mothers of young children, adolescent girls, pregnant and lactating women, family members including husbands, father, mothers-in-law and community members, health care providers (ANM, ASHA, Anganwadi worker) about vital nutrition behaviours.
This year, as India celebrates the Azadi Ka Amrit Mahotsav, to ensure speedy& intensive outreach, the entire month has been subdivided into weekly themes for focused and assimilated approach towards improving Holistic Nutrition. The wide gamut of activities during the POSHAN Maah this year will broadly focus on plantation drive for POSHAN VATIKA by all the stakeholders in the space available at Anganwadis, School Premises, Gram Panchayats and other places, Yoga and AYUSH for nutrition, distribution of Nutrition Kits comprising of regional nutritious food and identification of SAM (Severe acute malnutrition) children with Supervised Supplementary Feeding Program and sensitization/awareness drive for COVID vaccination.
A Poshan Tracker application has been rolled out by Ministry of Women and Child Development for real time monitoring and tracking of nutrition strengthening approach at Anganwadi Centre (AWC) and service deliveries of Anganwadi Workers (AWWs) levels.
By ensuring an adequate, healthy diet in infants and young children, we can help them to develop into healthy, productive adults. Good nutrition helps children to grow properly and the strength to play and learn. A key component of optimal nutrition during childhood and beyond is adequate intake of important micro- and macronutrients.
5 Keys to Healthy Diet:
Nutrition is essential for health and wellbeing at every stage of life.
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